What Ales Ya TV

| | | | | | | | | |

Does this make beer drinking an official Olympic sport?

The Vancouver Winter Olympics organizing committee (VANOC) has announced that Canadian brewer Molson, a division of the MolsonCoors conglomerate, is the official beer supplier for the 2010 Olympics. Molson will also be an official sponsor of the Canadian Olympic team for the 2010 games, and the 2012 Summer Olympics in London, England.

Molson will be the official supplier of beer to all the Olympic sites and will also be able to use Olympic trademarks in its promotional material. The deal is said to be worth between $3 million and $15 million.

Return to Beer News

Your Host

Scott brings more than 20 years of experience in the television industry to What Ales Ya, having produced more than 400 hours of television programming and having been the post-production director on more than 450 hours. He has worked in various types of television programming from sports to news to music and entertainment as an Editor, Director, Line Producer and Producer. As an interviewer, he has questioned such music stars as Blur, Ben Harper, Loreena McKennitt and Great Big Sea, to name a few. Scott has produced and directed numerous music videos and also directed a series of Bessie Award-winning commercials for Roots Canada.