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Heineken purchases another brewery

Heineken announced that it has purchased Swiss brewer Eichof for $279 million U.S., giving it a market share in the small country of nearly 25%.

Eichof’s Lucerne brewery had domestic beer sales of 361,000 hectoliters in 2007, and has a capacity of 400,000 hectoliters or 84.5 million pints.

The sale also provides Heineken with Eichof’s wine, mineral water and soft drink operations.

Heineken is expected to close a deal soon to buy half of the Scottish & Newcastle brewery at a cost of £4 billion.

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Scott brings more than 20 years of experience in the television industry to What Ales Ya, having produced more than 400 hours of television programming and having been the post-production director on more than 450 hours. He has worked in various types of television programming from sports to news to music and entertainment as an Editor, Director, Line Producer and Producer. As an interviewer, he has questioned such music stars as Blur, Ben Harper, Loreena McKennitt and Great Big Sea, to name a few. Scott has produced and directed numerous music videos and also directed a series of Bessie Award-winning commercials for Roots Canada.